Company: Hiring an Executive - Social Media Communication for one of our key clients
Job Title : Executive – Social Media Communication
Location : Dhaka, Bangladesh
Job Type: Full-Time
Department: Marketing & Communication
Reports to: Country Manager
Salary : Negotiable
Job Summary
The Executive – Social Media Communication will play a key role in developing and executing strategic marketing initiatives to promote our client company’s healthcare services in Bangladesh. This role focuses on driving brand engagement, lead generation, and campaign optimization through various digital marketing channels, while ensuring alignment with the organization’s overall business objectives. The incumbent will also be responsible for managing PR activities, brand communications, and building strong connections with stakeholders to support business growth.
Key Responsibilities:
| Excepted Results | Major Activities |
|---|---|
|
• Increase brand visibility and awareness |
Develop and execute brand communication tools, channels, and content for internal and external audiences |
|
• Achieve lead generation targets |
Design and implement comprehensive lead generation strategies through digital channels including social media, SEM, email marketing, and content marketing |
|
• Optimize marketing campaigns |
Monitor campaign performance, analyze data, and optimize for maximum ROI |
|
• Strengthen public relations and media engagement |
Coordinate PR activities, press conferences, marketing seminars, and advertisements aligned with company strategy |
|
• Support regional and local brand strategy |
Contribute to regional social media strategy and ensure local execution aligns with brand guidelines |
|
• Enhance market intelligence |
Analyze market trends, competitor activities, and identify new marketing opportunities |
Requirements & Qualifications:
Relevant Experience:
- Proven experience in digital marketing, lead generation, and campaign management preferred
- 1 year of work experience in related fields is an advantage (fresh graduates are encouraged to apply)
Educational Qualifications:
- Bachelor’s degree in Marketing, Business, or related field
Major Challenges:
- Achieving high-quality lead generation in a competitive healthcare market
- Optimizing digital campaigns to deliver maximum ROI
- Maintaining brand consistency across multiple communication platforms
Skills and Competencies:
Technical Skills:
- Proficiency in digital marketing tools and platforms (Google Ads, Facebook Ads Manager, email marketing tools, etc.)
- Strong analytical and data-driven decision-making skills
- Campaign planning and optimization
Core Competencies:
- Social media strategy and execution
- Brand communication and public relations
- Market analysis and opportunity identification
Personal Characteristics:
- Creative and strategic thinker
- Strong communication and negotiation skills
- Results-driven, adaptable, and proactive
Key Decisions:
- Selection of digital marketing channels and campaign strategies
- Allocation of marketing budget for various campaigns
- Recommendations for brand positioning and communication approach