Company: Hiring an Executive – Marketing for one of our key clients
Job Title : Executive – Marketing
Location : Gulshan, Dhaka
Employment Type: Full-Time
Department : Marketing
Reports to : Country Manager
Salary : Negotiable
Job Purpose:
The Executive – Marketing will be responsible for developing and implementing marketing strategies to achieve business growth objectives in Bangladesh. The role focuses on establishing new referral channels with doctors, hospitals, patients, specialists, corporate partners, and clubs while leveraging emerging healthcare trends. This position also involves developing the patient acquisition pathway (to Singapore), conducting market research, managing CRM programs, and building long-term strategic partnerships.
Key Responsibilities:
| Expected Results | Major Activities |
|---|---|
|
• Achieve marketing and sales objectives |
Plan, develop, implement, and evaluate marketing and promotional programs; prepare budgets; monitor variances and take corrective action |
|
• Identify and capture marketing opportunities |
Analyze patient requirements, market trends, and competitor activities; forecast business potential and set targeted market share |
|
• Strengthen referral and corporate networks |
Build and maintain relationships with doctors, hospitals, specialists, corporate partners, and clubs through visits, meetings, and events |
|
• Enhance market intelligence |
Monitor competition, healthcare landscape, and emerging trends in Bangladesh; recommend strategies for growth |
|
• Expand business channels |
Develop new business opportunities through partner appointments and local network development |
|
• Optimize patient acquisition pathway |
Conduct mapping and analysis of patient referral processes and implement CRM initiatives |
Requirements & Qualifications:
Requirements:
- Minimum 1 year’s experience in marketing & sales preferred (fresh graduates are encouraged to apply)
- Experience in healthcare, pharmaceuticals, or medical equipment sales will be an advantage
Educational Qualifications:
- Bachelor’s degree in Business, Marketing, or related discipline
Major Challenges:
- Developing strong referral networks in a competitive healthcare market
- Balancing short-term sales targets with long-term relationship building
- Identifying and responding to rapidly changing healthcare trends and patient preferences
Skills and Competencies:
Technical Skills:
- Market research and business development skills
- Strategic planning and budgeting
- CRM and networking skills
Core Competencies:
- Communication skills (fluent in English – speaking & writing)
- Problem-solving and analytical skills
- Negotiation and persuasion skills
Personal Characteristics:
- Strong interpersonal and relationship-building abilities
- Self-motivated and proactive
- Energetic, adaptable, and professional demeanor
Key Decisions:
- Selection and prioritization of referral channels and partners
- Development of marketing and promotional activities
- Recommendations on competitive strategies and market positioning