Company: Hiring Social Media Communication – Specialist for one of our key clients
Job Title : Social Media Communication – Specialist
Department : Marketing & Communications
Reports to : Country Manager
Location : Dhaka, Bangladesh
Job Summary
The position is responsible for developing and executing digital marketing and communication strategies to strengthen brand visibility and drive business growth for a leading international organization in the healthcare industry. The role involves managing social media communications, generating qualified leads, optimizing marketing campaigns, and ensuring consistent brand representation across multiple platforms.
Key Responsibilities:
| Expected Results | Major Activities |
|---|---|
|
• Strengthened digital presence and lead generation |
Utilize multiple digital marketing channels, including social media, SEM, email, and content marketing, to attract and engage target audiences. |
|
• Enhanced brand communication and reputation |
Develop and execute brand communication tools, channels, and content to ensure a consistent and positive brand image |
|
• Effective marketing campaign execution |
Plan, monitor, and optimize marketing campaigns to improve reach, engagement, and conversion rates |
|
• Strong PR and media relations |
Manage public relations activities, including press releases, media engagement, marketing seminars, and advertisements |
|
• Strategic marketing contribution |
Support the Country Manager in designing and implementing marketing strategies aligned with organizational goals |
|
• Data-driven decision-making |
Track and analyze campaign performance metrics, market trends, and competitor activities to identify growth opportunities and optimize ROI |
Major Challenges:
- Balancing multiple marketing initiatives within limited budgets
- Maintaining consistent brand messaging across all digital and offline platforms
- Generating measurable business leads in a competitive healthcare market
Key Decisions:
- Selection of communication channels and campaign strategies
- Optimization of digital marketing spend for maximum ROI
- Recommendations on creative direction and brand messaging for local campaigns
Requirements & Qualifications:
Requirements:
- Minimum 1 year of experience in digital marketing, lead generation, or campaign management
Educational Qualifications:
- Bachelor’s degree in Marketing, Business, or a related discipline
Technical Skills:
- Proficiency in Google Ads, Facebook Ads Manager, SEO/SEM tools, email marketing platforms, and analytics software
Personal Characteristics:
• Creative, detail-oriented, proactive, and adaptable with strong communication and interpersonal skills
Core Competencies:
- Strategic thinking, analytical ability, result orientation, teamwork, and stakeholder engagement
Compensation & Benefits:
Competitive salary package – negotiable based on experience and expertise